When I first started illustrating, two beautiful girls asked if they could use some of my images in their blog post. I said 'Of course!' and have since followed Nami & Pascale in their amazing blog journey which has led to their recently launched their Shop!
So a few years later, I'm finally returning the favour and featuring them in my blog.
HOW DID SERENDIPITY SHOP COME ABOUT?
We always wanted to start a business type venture together but we weren't always sure what exactly. Then when we started blogging together and our followers and friends would ask where they could buy the items in our posts we would always say 'oh you can go to this website' and we sort of started liaising with the brands and were working back and forth trying to get items for our followers from those brands we sort of then thought 'why not do it all ourselves' and bring a curation of selected pieces directly to our followers and cut out that middle man. it's a more personal connection with our followers doing it this way and we can control how everything looks and is sent etc, it just went from there.
BEST THING ABOUT NZ FASHION?
The loose fit casual fit. Kiwi labels especially don't make anything to crazy or tight fitting which we love. It's very much how we like to dress and nobody likes to feel like a sausage wearing tight clothing. (Bel says: sausages are for eating, not for imitating).
So of course, I had to draw some of the Shop pieces..
WHERE WOULD YOU WEAR THIS OUTFIT?
Somewhere like a get together perhaps with friends. You have that bit of comfort so you can indulge in food if you need to but still look fabulous.
HOW ELSE WOULD YOU WEAR THE PIECES?
Each piece we sell on Shop Serendipity Ave is mean't to slip straight into your wardrobe, ready to match with things you may already have at home. The jeans we would pair with a cute heel for a sense of tomboy chic, the striped top pair with a pair of denim shorts or leather skirt in winter and the earrings literally go with everything, including your P.J's.. Not even kidding haha.
YOUR ADVICE ON FINDING THE PERFECT PIECE THIS SEASON?
Go for a statement piece that you can pair with the basic essentials you have at home like jeans, denim shorts, plain white tee. Make sure you also trust in fit before anything else. It it just doesn't fit right, don't compromise.
And for those thinking of going into business with your bestie, their favourite part is:
That you end up just having so much fun together. We get on well like sisters and we trust each others judgement, which makes it so much easier because we know each other has our best interest at heart and not just in business.
We wouldn't be where we are today without each other!
And if that doesn't nudge you to their website, visit for the unicorn mouse cursor.